""Contemporary Streetwear Swag"....

Drake sampled October's Very Own (OVO) X Roots Custom Varsity Jacket,blue denim.white t-shirt and Air Jordan 8 Retro "OVO"...

Drake attended Kanye West's Yeezy Season 2 during New York Fashion Week 2015..

Lorde and Drake attended Kanye West Yeezy Season 2 during New York Fashion..

The Weeknd sampled pieces from Kanye West's Adidas Originals A/W 2015 collection....

The Weeknd features in September 's 2015 issue of GQ magazine...

Camouflage Jacket

Adidas YEEZY 750 BOOST

Adidas Yeezy Boost 350 ...

Behind the scenes...